What We Do The Centre for a New American Dream sparked a new and unprecedented national conversation on materialism, living in balance, and the hidden costs of a high-consumption society with its founding. The organisation focuses on the intersections between consumption, environmental degradation, and quality of life, which has made New Dream truly unique among environmental and social justice organisations. While American-style consumerism and the drive to achieve the “American Dream” are largely to blame for normalizing high-consumption lifestyles, the name “New Dream” reflects the need to help individuals and communities around the world to reduce consumerism and materialism.
Members Since 1997
Audiences/Sector Youth/Community
Member Type
Member organisation
Our Mission New Dream empowers individuals, communities, and organizations to transform the ways they consume to improve well-being for people and the planet. Places its efforts in creating a society that pursues not just “more”, but more of what matters.
Areas of Work Focuses on the intersections between consumption, environmental degradation, and a quality of life. Offers a wide range of resources; “step-by-step” guides, videos, webinars, blog posts.
Opportunities to collaborate New Dream has a wide variety of ways for people and organizations to get involved. It encourages individuals to sing up to the organization and participate in its projects. New Dream is also open to partnerships with other organizations working in the field and is willing to collaborate on projects.
Case studies/Highlights SoKind Registry – a customizable gift registry, which prioritises connection over consumption. SoKind is a registry and wishlist service that encourages the giving of homemade gifts, charitable donations, secondhand goods, experiences, time, day-of-event help, and more.
Kids and Commercialism – practical tips for creating non-commercial environments and experiences for children, helping you make lasting change in the lives of the kids you care about. The idea is to let the children be children, not just merely consumers.
Simplify the holidays– meaningful gift ideas.

Communication in action challenge

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